We recognize that brand management and consistent, strategic marketing are essential tools for deepening our relationship with people who already know us and connecting with those who don’t. We will use traditional and digital marketing to introduce the broader community to NHPR and attract new audiences. We will work to reduce NHPR/NPR brand confusion, strengthening our role as content creators and curators - NHPR as New Hampshire’s home for exceptional content on the radio, online, and across digital media.