NHPR's Guiding Principles
The following principles will guide our work as we move into the future:
1. Ground Everything We Do In the Core Values of Public Media
Providing our audience with high quality, in-depth news & information they can trust is our bottom line.
We hold ourselves accountable for ensuring that our content is fair, unbiased, accurate, complete, and honest.
2. Never Take Our Audience For Granted
In a digital world where consumers have unprecedented access to content from literally around the world, we must work harder than ever to respect and engage our audience and provide distinctive, compelling content.
3. Infuse Our Programming Day with National-Caliber, Locally-Produced Content
The national shows we offer and the content we curate is essential but it is no longer sufficient. In today’s world we must provide high-quality, unique, and inspiring content that our audience cannot get anywhere else.
4. Harness the Power of Technology and Embrace the Multi-Platform World
Digital media affords us with the opportunity and imperative to fully become a multi-platform content creator. We must build a multi-platform approach into the ‘DNA’ of our work. Each time we create or curate content, we must think about how we can structure, enrich, and extend the content by taking advantage of all the delivery platforms at our disposal. The digital delivery options we have today provide us with freedom from the constraints of the hourly ‘clock’ and opportunities to provide the levelof access and customization that our audience has come to expect and demand.
5. Engage, Engage, Engage
We have an extraordinarily smart, thoughtful audience who are connected and engaged with their communities and a universe of resources. We know that audience engagement builds audience loyalty.
We also know that our audience can connect us with the content, perspectives, people, and communities we need to provide rich and relevant news, stories, and information. We will use our on-air programming, social media (Facebook, Twitter, Public Insight Network, etc.), face-to-face events, interactive content tools (infographics, data journalism, polls, etc.), citizen journalism, and hyper-local content to enrich and expand our service, deepen our relationship with our audience, and allow our audience to customize their user experience.
In addition to engaging with our audience, we are committed to engaging with the broader New Hampshire community. This expands the reach of our mission and is one more way that we can “give back” to the people and communities we serve.
6. Provide Content That Is Of Interest Both Here at Home and Beyond
We remain steadfast in our commitment to cover the stories and issues that matter to our New Hampshire audience. In addition, we will take advantage of our new opportunities to reach a broader audience by providing content that is of interest both here at home, and that appeals to the interests of those beyond our borders.
7. Nurture an Organizational Culture of Creativity & Innovation
We are committed to fostering a culture of innovation and making NHPR a great place to work. To that end we will recruit, support, and retain a talented, creative, and motivated workforce. We will encourage them to imagine possibilities, risk new approaches, and continually learn from their experiences. We will put into place the professional development, systems and processes that support innovation and provide the flexibility and agility needed to adapt to the changing needs and demands of our audience.
8. Provide an Exceptional, Responsive User Experience
We will create intuitive, user-friendly ways for our audience to quickly and easily find the information and ideas they are seeking.
9. Use Data, Metrics, & Disciplined Thinking to Improve Our Service
We will use agreed-upon metrics and rigorous measurement standards to set goals, evaluate our progress, and make course adjustments. We will put into place the systems and algorithms that allow us to connect with, understand, and learn from our audience so that we can provide better content and service. In addition we will strive to develop tools that measure the impact of our reporting in the broader community.
10. Employ Strategic Marketing and Strong Brand Management
We recognize that brand management and consistent, strategic marketing are essential tools for deepening our relationship with people who already know us and connecting with those who don’t. We will use traditional and digital marketing to introduce the broader community to NHPR and attract new audiences. We will work to reduce NHPR/NPR brand confusion, strengthening our role as content creators and curators - NHPR as New Hampshire’s home for exceptional content on the radio, online, and across digital media.