these tenets will guide us as we move into the future:
Providing our audience with high quality, in-depth news & information they can trust is our bottom line. We hold ourselves accountable for ensuring that our content is fair, unbiased, accurate, complete, and honest.
In a digital world where consumers have unprecedented access to content from literally around the world, we must work harder than ever to respect and engage our audience and provide distinctive, compelling content.
The national shows we offer and the content we curate is essential but it is no longer sufficient. In today’s world we must provide high-quality, unique, and inspiring content that our audience cannot get anywhere else.
Digital media affords us with the opportunity and imperative to fully become a multi-platform content creator. We must build a multi-platform approach into the ‘DNA’ of our work.
Each time we create or curate content, we must think about how we can structure, enrich, and extend the content by taking advantage of all the delivery platforms at our disposal. The digital delivery options we have today provide us with freedom from the constraints of the hourly ‘clock’ and opportunities to provide the level of access and customization that our audience has come to expect and demand.
We have an extraordinarily smart, thoughtful audience who are connected and engaged with their communities and a universe of resources. We know that audience engagement builds audience loyalty.
We remain steadfast in our commitment to cover the stories and issues that matter to our New Hampshire audience. In addition, we will take advantage of our new opportunities to reach a broader audience by providing content that is of interest both here at home, and that appeals to the interests of those beyond our borders.
We are committed to fostering a culture of innovation and making NHPR a great place to work. To that end we will recruit, support, and retain a talented, creative, and motivated workforce. We will encourage them to imagine possibilities, risk new approaches, and continually learn from their experiences. We will put into place the professional development, systems and processes that support innovation and provide the flexibility and agility needed to adapt to the changing needs and demands of our audience.
We will create intuitive, user-friendly ways for our audience to quickly and easily find the information and ideas they are seeking.
We will use agreed-upon metrics and rigorous measurement standards to set goals, evaluate our progress, and make course adjustments. We will put into place the systems and algorithms that allow us to connect with, understand, and learn from our audience so that we can provide better content and service. In addition we will strive to develop tools that measure the impact of our reporting in the broader community.
We recognize that brand management and consistent, strategic marketing are essential tools for deepening our relationship with people who already know us and connecting with those who don’t. We will use traditional and digital marketing to introduce the broader community to NHPR and attract new audiences. We will work to reduce NHPR/NPR brand confusion, strengthening our role as content creators and curators - NHPR as New Hampshire’s home for exceptional content on the radio, online, and across digital media.